AMD Launches New AI Chips to Take on Leader Nvidia 

Lisa Su, chairwoman and CEO of Advanced Micro Devices (AMD), delivers the opening keynote speech at Computex 2024, Taiwan's premier tech expo, in Taipei on June 3, 2024. (AFP)
Lisa Su, chairwoman and CEO of Advanced Micro Devices (AMD), delivers the opening keynote speech at Computex 2024, Taiwan's premier tech expo, in Taipei on June 3, 2024. (AFP)
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AMD Launches New AI Chips to Take on Leader Nvidia 

Lisa Su, chairwoman and CEO of Advanced Micro Devices (AMD), delivers the opening keynote speech at Computex 2024, Taiwan's premier tech expo, in Taipei on June 3, 2024. (AFP)
Lisa Su, chairwoman and CEO of Advanced Micro Devices (AMD), delivers the opening keynote speech at Computex 2024, Taiwan's premier tech expo, in Taipei on June 3, 2024. (AFP)

Advanced Micro Devices unveiled its latest artificial intelligence processors on Monday and detailed its plan to develop AI chips over the next two years in a bid to challenge industry leader Nvidia.

At the Computex technology trade show in Taipei, AMD CEO Lisa Su introduced the MI325X accelerator, which is set to be made available in the fourth quarter of 2024.

The race to develop generative artificial intelligence programs has led to towering demand for the advanced chips used in AI data centers able to support these complex applications.

Santa Clara, California-based AMD has been vying to compete against Nvidia, which currently dominates the lucrative market for AI semiconductors and commands about 80% of its share.

Since last year, Nvidia has made it clear to investors that it plans to shorten its release cycle to annually, and now AMD has followed suit.

"AI is clearly our number one priority as a company and we have really harnessed all of the development capability within the company to do that," Su told reporters.

"This annual cadence is something that is there because the market requires newer products and newer capabilities... Every year we have the next big thing such that we always have the most competitive portfolio."

AMD also introduced an upcoming series of chips titled MI350, which is expected to be available in 2025 and will be based on new chip architecture.

Compared to the currently available MI300 series of AI chips, AMD said it expects the MI350 to perform 35 times better in inference - the process of computing generative AI responses. Additionally, AMD revealed the MI400 series, which will arrive in 2026 and will be based on an architecture called "Next".

Investors who have poured billions of dollars into Wall Street's picks-and-shovels trade have been seeking longer-term updates from chip firms, as they evaluate the longevity of the booming genAI rally, which so far has shown no signs of slowing down.

AMD's shares have more than doubled since the start of 2023. This surge still pales in comparison to the more than seven-fold rise in Nvidia's shares in the same time period.

AMD is aiming at an AI chip product cycle of one year. Similarly, Nvidia said it plans to release a new family of AI chips every year.

AMD's Su said in April that the company expects AI chip sales of roughly $4 billion for 2024, an increase of $500 million from its prior estimate.

At the Computex event, AMD also said its latest generation of central processor units (CPUs) will likely be available in the second half of 2024.

While businesses generally prioritize spending on AI chips in data centers, some of AMD's CPUs are used in conjunction with graphics processor units, though the ratio is skewed in favor of GPUs.

AMD detailed architecture for its new neural processing units (NPUs), which are dedicated to handling on-device AI tasks in AI PCs.

Chipmakers have been banking on added AI capabilities to drive growth in the PC market as it emerges from a years-long slump.

PC providers such as HP and Lenovo will release devices which include AMD's AI PC chips. AMD said its processors exceed Microsoft's Copilot+ PC requirements.



Stricken Ubisoft Says to Close British Studio

The Ubisoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 29, 2019. (Reuters)
The Ubisoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 29, 2019. (Reuters)
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Stricken Ubisoft Says to Close British Studio

The Ubisoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 29, 2019. (Reuters)
The Ubisoft Entertainment logo is seen at the Paris Games Week (PGW), a trade fair for video games in Paris, France, October 29, 2019. (Reuters)

Struggling French games giant Ubisoft said Monday that it would close a British studio and lay off 185 people across Europe as part of a restructuring.

The job cuts, which also affect operations in Germany and Sweden, were "part of our ongoing efforts to prioritize projects and reduce costs that ensure long-term stability", Ubisoft told AFP.

Monday's announcement covered the closure of Ubisoft's studio in Leamington in central England and layoffs at another in Newcastle, as well as in Duesseldorf and Stockholm.

The 185 job cuts across Europe compare with around 18,000 worldwide employees at the group.

Ubisoft had already closed studios in San Francisco and Osaka and began winding down its Sydney operation after shooter "XDefiant" last year failed to strike a chord with players, shedding 277 jobs.

Another blow had come with the lukewarm reception of another game, "Star Wars: Outlaws", which missed sales expectations.

And in January, Ubisoft announced a delay to the release of the latest instalment in its money-spinning flagship series "Assassin's Creed", to March 20.

The step forced bosses to lower their financial forecasts for the year, and Ubisoft's shares have fallen more than 40 percent in the past 12 months.

It has said it is considering its "strategic and capitalistic options" going into 2025, with rumors the company could be bought out and taken off the stock market.